Terms & Conditions
Last updated: February 2026
1. About Us
Bound is a trading name of Opulo Ltd, a company registered in England and Wales (Company Number: 11813375). Our registered address is 86-90 Paul St, London EC2A 4NE. Opulo Ltd is VAT registered. When we refer to “Bound”, “we”, “us”, or “our” in these terms, we mean Opulo Ltd trading as Bound.
2. Definitions
“Client”, “you”, “your” refers to the person or entity purchasing services from Bound.
“Services” refers to the brand naming, brand strategy, and related deliverables provided by Bound as described on our website and in the relevant package description.
“Deliverables” refers to all outputs produced by Bound during a project, including but not limited to brand names, naming shortlists, brand strategy documents, messaging frameworks, and any other creative or strategic materials.
“Package” refers to the specific tier of service selected and purchased by the client via our website.
“Project” refers to the full scope of work undertaken by Bound from the point of purchase through to final delivery.
3. Acceptance of Terms
By purchasing a package or using our services, you confirm that you have read, understood, and agree to be bound by these Terms and Conditions. If you do not agree to these terms, you should not purchase our services.
We reserve the right to update these terms at any time. Changes will be posted on our website and will take effect immediately. Continued use of our services after any changes constitutes acceptance of the updated terms.
4. Services
Bound provides brand naming and brand strategy services to founders and businesses. The specific scope of each project is determined by the package selected at the point of purchase. Full details of what is included in each package are available on our pricing page.
Our services are delivered through a combination of digital tools including email, Google Docs, Google Drive, and other online platforms. There are no in-person meetings or phone calls unless explicitly agreed in writing.
We reserve the right to refuse or cancel any order at our discretion, in which case a full refund will be issued.
5. Ordering and Payment
All orders are placed through our website and payment is taken at the point of purchase via Stripe. We accept major credit and debit cards. All prices are displayed in GBP/USD and are inclusive of any applicable taxes unless otherwise stated.
VAT will be applied where required by law. VAT-registered businesses within the UK will be charged VAT at the prevailing rate. If you are a business outside of the UK, reverse charge rules may apply.
By placing an order, you are making an offer to purchase our services. A contract is formed when we send you an order confirmation via email. We reserve the right to reject any order for any reason.
6. Project Delivery and Timelines
We guarantee delivery of the first draft within 4 working days of receiving your completed brief for our entry-level package. Timelines for other packages are specified on our pricing page.
Final delivery timelines will depend on the speed of your feedback and communication during the revision process. We are not responsible for delays caused by slow or incomplete client responses.
The project begins once we have received both full payment and a completed brief. If you do not submit your brief within 30 days of purchase, we reserve the right to treat the project as complete.
7. Revisions
The number of revision rounds included in your project depends on the package purchased, ranging from 1 to 3 rounds. The specific number of revisions for each package is detailed on our pricing page.
A revision round is defined as one set of consolidated feedback submitted by the client, followed by an updated set of deliverables from Bound. Feedback should be submitted in a single communication rather than across multiple messages.
Additional revision rounds beyond those included in your package may be available at an additional cost, subject to availability and agreement in writing.
8. Intellectual Property
Upon receipt of full payment, all intellectual property rights in the final deliverables transfer to the client. This includes the brand name(s), messaging, and any strategic materials produced as part of the project.
Bound retains the right to use anonymised or non-confidential elements of any project for portfolio purposes, case studies, and marketing materials, unless the client requests otherwise in writing prior to project commencement.
If a refund is issued under our money-back guarantee, all intellectual property rights in the deliverables revert to Bound immediately. The client has no licence or right to use any of the deliverables after a refund has been processed. See section 9 for full refund terms.
9. Money-Back Guarantee and Refunds
We offer a 100% money-back guarantee. If you are not satisfied with the deliverables, you may request a full refund within 30 days of final delivery.
To request a refund, you must contact us via email at team@boundfor.io. Refunds will be processed within 14 working days of your request being approved, using the original payment method.
Important: By accepting a refund, you agree to immediately cease all use of any deliverables produced during the project. This includes, but is not limited to, brand names, messaging frameworks, brand strategy documents, and any other creative or strategic materials. All intellectual property rights revert to Bound upon refund.
If, following a refund, we discover that the client is using any of the deliverables commercially or otherwise, we reserve the right to take legal action to recover the full project fee plus any additional damages. Use of deliverables after a refund constitutes a breach of these terms.
This guarantee does not affect your statutory rights under UK consumer protection law, including your right to a 14-day cooling-off period for online purchases under the Consumer Contracts Regulations 2013.
10. Trademarks and Legal Advice
Bound is not a law firm and does not provide legal advice. While we conduct reasonable due diligence including trademark screening as part of our naming process, this does not constitute a legal trademark search or legal opinion.
It is the client’s sole responsibility to conduct formal trademark searches and obtain independent legal advice before registering or using any brand name commercially. Bound accepts no liability for trademark conflicts, infringement claims, or any losses arising from the client’s use of a name delivered as part of our services.
We strongly recommend that all clients instruct a qualified trademark attorney before proceeding with any name.
11. Limitation of Liability
To the fullest extent permitted by law, Bound’s total liability to you in connection with any project shall not exceed the total amount paid by you for that project.
Bound shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, business, or data, whether arising from contract, tort, or otherwise.
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.
12. Client Responsibilities
You agree to provide accurate, complete, and timely information when completing your brief and during the project. Incomplete or inaccurate information may affect the quality and relevance of the deliverables.
You are responsible for reviewing all deliverables and providing clear, consolidated feedback within a reasonable timeframe. Bound is not responsible for outcomes resulting from unclear, contradictory, or late feedback.
You confirm that you have the authority to enter into this agreement and that any information, materials, or brand assets you provide do not infringe on the intellectual property rights of any third party.
13. Confidentiality
Both parties agree to keep confidential any proprietary or sensitive information shared during the course of a project. This includes business plans, strategies, financial information, and any other materials not publicly available.
This obligation does not apply to information that is already publicly available, was known to the receiving party prior to disclosure, or is required to be disclosed by law.
14. Cancellation
You may cancel your order within 14 days of purchase under the Consumer Contracts Regulations 2013, provided that work has not yet commenced on your project. If you have submitted your brief and work has begun, you acknowledge that you have requested the service to begin within the cooling-off period and you may lose your right to cancel.
If you wish to cancel a project after work has commenced but before delivery, please contact us via email. Any refund in these circumstances will be at our discretion, taking into account the work already completed.
Bound reserves the right to cancel any project at any time. In such cases, a full refund will be issued promptly.
15. Force Majeure
Bound shall not be held liable for any delay or failure to perform our obligations where such delay or failure results from circumstances beyond our reasonable control, including but not limited to natural disasters, pandemics, government actions, technical failures, or disruptions to third-party services on which we rely.
16. Governing Law and Jurisdiction
These terms are governed by the laws of England and Wales. Any disputes arising from or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
If you are a consumer, you may also have rights under the laws of your country of residence that cannot be overridden by these terms.
17. Severability
If any provision of these terms is found to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.
18. Entire Agreement
These Terms and Conditions, together with our Privacy Policy, constitute the entire agreement between you and Bound in relation to your use of our services. They supersede all prior agreements, representations, and understandings.
19. Contact
If you have any questions about these Terms and Conditions, please contact us at:
Bound (trading name of Opulo Ltd)
86-90 Paul St, London EC2A 4NE
Company Number: 11813375
Email: team@boundfor.io